Taking the chance to sell an unknown carbonated beverage to the people of North Central Washington, Max Weinstein founded Weinstein Beverage in 1937 at the height of the Depression. He knew the area, having already established in Wenatchee the fruit brokerage Crenshaw Bloxom. Selling Pepsi Cola meant that he had to create a production facility, a distribution network, and hire people who were as new to the beverage business as he was. Nonetheless he felt confident that it would work.
For 60 years, the warehouse at 920 North Wenatchee Avenue housed the storage facility, bottle filler line, offices and service department. In addition to a network of distributors, warehouses were opened in Bridgeport and Ephrata to expand the system. Eventually, as the business grew in the 1980’s, the company relocated its satellite facilities closer to its customers in Omak and Moses Lake.
In 1978 when Max’s son Pat took over as CEO of the company, the Wenatchee warehouse was expanded and the size of the Moses Lake space was doubled. In 1986, increased volume spurred Weinstein to join regional Pepsi bottlers in the operation of a co-operative production facility with high speed can and bottle lines located in Tumwater, Washington. Extending Weinstein’s product line further, Eastern Cascade Distributing was created in 1990 to deliver vended products, wholesale industrial supplies, office coffee, and bulk water to customers throughout our territory.
The industry growth in volume and diversity of products meant that even the expanded facilities in Wenatchee were inadequate. In 2010, Weinstein sold its buildings in downtown Wenatchee and designed and directed by Pat’s wife Susan Landon, constructed a new warehouse and office at the Sunnyslope location. Mirroring the backdrop of Ohme Gardens and the Columbia River before it, the 57,000 sq. ft. facility has the capacity to handle all of our needs for the next three decades.
In 2013, a third generation of Weinsteins became actively involved in the business. Eileen Weinstein took over as the COO of all divisions. At the same time Andy Weinstein entered as VP of the newly formed, Weinstein Wholesale Solutions with the goal of growing the scale and breadth of the business, while allowing Eastern Cascade Distributing to focus more on the vending, coffee and water business.
Weinstein employees and family members alike are active leaders in regional civic, educational, cultural and business activities. Acknowledged for excellence in the beverage industry, Weinstein Beverage has been thrice nominated to be Pepsi Bottler of the Year in 1996, 2009, and 2010. In 2010, Pat Weinstein (and Weinstein Beverage) was selected as Bottler of the Year by Beverage Industry magazine. These accolades are a result of the Weinstein philosophy to never forget that we are a family business serving our community.